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Living Sign Speaks the Language of Plants

Florafelt Pocket Panels living wall by Jake Owens of Thriveroots in Fayetteville, Arkansas.

Biophilic designer takes root

Jake Owens, owner of Thriveroots, a Biophilic design company in Fayetteville, Arkansas, installed a living sign made entirely of plants. Our goal is to bring the beneficial experience of nature into the modern built environment of today’s society, says Jake.

A thriving arts community comes together

The living sign project was funded by Runway Group and is located right on Walton Blvd in Bentonville at The Source AR. It is made up of 240 native perennials, grasses and sedges set up on a drip irrigation and is a pollinator’s Heaven!! Drive by and check it out if you’re in the area. It will be an ever-changing and constantly evolving living wall, changing colors with the seasons!! Mural in the background by Graham Edwards Art.

Florafelt Pocket Panels living wall by Jake Owens in Fayetteville, Arkansas.
Florafelt Pockets Living wall by Jake Owens of Thriveroots in Fayetteville, Arkansas. Construction by Nathan Crouch.

Thanks to everyone involved

“Words can’t express how excited and thankful I am to complete the first official project as a business owner and “local plant artist”!! And what a doozie of a project it has been!! For quite some time I was unhappy with life, work, finances and other things, and it took me the better part of 3 years to finally make the decision to leave the career I had worked so hard to obtain and had been with for 8 years…but it has hands down been one of the best decisions I have ever made. Venturing into the unknown can sometimes be a difficult decision, especially when you encounter a global pandemic the 1st month into entrepreneurship, but my gosh I’ve had so much incredible support from friends and loved ones, and I thank you all so much for that and helping this come to fruition. This project has been fun, stressful, and just a constant string of emotions, but with a little help from my friends…it is complete!! Special thanks to Nathan Crouch, Derek Hillyer, Jeff Starling for helping make dreams come true and to Dove Nicole and Lynne Cooper for their constant support…I couldn’t have done it without you all! Don’t ever let anyone tell you not to chase your dreams or that what you want to do is silly or “not lucrative”. If there’s something calling you…follow that calling, even if it is faint. DO WHAT YOU LOVE!!”

Jake Owens, Thriveroots